Archive for category: Marketing Resources

We are happy to assist university approved entities in sending emails to their alumni base. According to University policy and Can Spam Act laws, we are not allowed to provide you with alumni email addresses; however, we are happy to send your information on your behalf.

We will distribute it through our email system utilizing the university’s alumni database – which includes all alumni who are related to your college, department, institute, etc. This will mean that our emails will reach a broader audience than a “home-grown” list which is against the university’s mass communication policy. We can send text emails as well as HTML emails. We just need for you to provide the text or the HTML code.

Why does this benefit you:

1. Alumni typically update their contact information with the university or with the alumni association on a daily basis so we most likely have more up-to-date information.
2. We manage opt-in and opt-out requests per Can Spam Act laws. It is required that in every email sent from any entity (in this case the university, clubs and any college or department) offer an opportunity to opt-out of emails from that entity – Clemson University. We have the code in all emails sent through our system to handle this request automatically.
3. IF SOMEONE SENDS AN EMAIL TO THOSE INDIVIDUALS who have requested to opt-out – even though it is not coming from the university email system, but represents the university (I.e. Your email account or anyone in your department) – the university is then liable for all fines associated with not honoring their request which can be up to $50,120.00.
4. Since university communications policies state this is not allowed, those who send the email may be liable for the fines.

University policies state that all communications to alumni must adhere to the following policy:

Clemson University Information Policy

Clemson University maintains information containing biographical, academic, demographic and gift information on alumni, donors and friends. This information exists exclusively to support the work of Clemson University and to assist the University community in transacting business related to Clemson University programs. Much of this information is protected under various state and federal laws and may not be used in violation of those laws or without an individual’s consent. The Clemson Alumni Association seeks to provide assistance for programs, communications, and events, which bring together Clemson alumni, donors, and friends. In order to provide the best possible service to those with legitimate needs for such information, and at the same time maintain the confidentiality of the information entrusted to us by our alumni, donors, and friends we ask that you submit your request for contact information, including mailing lists or demographic information, via this online form. Email addresses will not be released, but you may submit a request for an email distribution via this form as well. Thank you in advance for your partnership. If at any time you have questions about this policy, please contact Clemson Alumni Association, 864-656-2345 or info@alumni.clemson.edu.

To request an email, please follow this process: 

1. In order to process your request, please begin by setting going to the Information Request Form Page (you can also find this on www.clemson.edu/alumni and hovering over “resources” in the upper right corner and a drop down will appear where you will select “Communication Request Forms” from the first column   – 7 down)
2. On this page, you will select the type of communication you wish to request – Email, Direct Mail of Demographic.
3. You will then have to accept the mass communication policy. Once accepted, you will be taken into a form where you will provide us with all of the information we will need to process your request. If you are creating a text email, you will include the text and preferred subject line. If you are creating an HTML email, a mass communications representative will connect with you on how to submit your code.
4. Once you submit your request, it will be routed to the appropriate mass communications send team.
   1. All email communications that are intended for a general alumni audience, demographic requests and non-solicitation mailings are managed by the Clemson Alumni Association and will be serviced by Megan McDow.
   2. All donor-related email communications, especially those with a audience defined by donor level and direct mail solicitations are managed by the Advancement Marketing at Communications Team. Please direct all questions to Erin Phillips.
5. Your content must be reviewed for brand compliance, proper donation link inclusion and approved by Marketing and Communications before being sent, so please be sure to send it in plenty of time prior to your preferred send date.
6. You will receive a confirmation email and a confirmation as to whether your send date is approved or if a new date needs to be evaluated based on the email calendar which you should evaluate before requesting your preferred send date. The only reasons there will be any change in date will be a high volume of email requests on your preferred send day, holiday closing or inclement weather closings.

If you have any questions, please feel free to contact Dana Morgan at dmorg@clemson.edu or at 864-656-5669.

Thank you for your assistance and we look forward to working with you. Go Tigers!

1. Purpose:
   To provide the best possible service to our constituents through strategic communications while at the same time maintaining the confidentiality of the information entrusted to us by our constituents.
2. Definitions:
   Fundraising Database means the primary system of donor and alumni constituent information, including but not limited to the giving history, contact information, development reports, and event attendance of constituents. The Advancement Services Information Technology department supports the fundraising database for the Advancement and Alumni Relations division, which is currently Blackbaud CRM, also known as CADENCE.
3.  Policy:
   1. Information Requests:
      Clemson University maintains information containing biographical, academic, demographic and gift information on alumni, donors, friends and students. This information exists exclusively to support the work of Clemson University and to assist the University community in transacting business related to Clemson University programs. Much of this information is protected under various state and federal laws and may not be used in violation of those laws. Clemson University abides by the Family Educational Rights and Privacy Act (FERPA) regulations. All requests for information from members of the media or government relations must be referred to the Clemson University Office of University Relations. Information from the fundraising database (CADENCE) is not available for release for commercial or political purposes at any time. No information will be released to vendors or third-party partners unless approved and a confidentiality form has been signed. By agreeing to the user acknowledgement statement, you are required to abide by the policies as outlined below:
      1. Constituent information provided may only be used for the purpose intended and the purpose must be legitimate and lawful in nature.
      2. The sale or transfer of the information to another party is strictly prohibited.
      3. Information is provided for a one-time communication purpose only and is approved for university-related activities only. University-related activities include: Alumni relations, public relations, research, continuing education programs, giving requests, and recruitment.
      4. Approved requestors must have authority and/or responsibility for the business, organization, or group for which they are requesting information.
      5. An alumnus may request information from the database on behalf of a group or club they represent or have oversight authority as long as the alumni group is recognized by the Clemson Alumni Association. Information provided to volunteer alumni constituent groups will be limited to those alumni who are affiliated with the requesting group.
      6. A copy of the material to be distributed must be shared before the requested information is released.
      7. A request for demographic data may be provided but would include no personal details.
      8. Absolute confidentiality of the information provided is expected and is the responsibility of the requestor.
   2. Communication Requests to Constituents:
      All requests for alumni information must be submitted through the alumni information online request forms at https://alumni.clemson.edu/new-information-request-forms/ and linked from the Alumni homepage clemson.edu/alumni. Groups with a legitimate business need may request information from the fundraising database (CADENCE). Approved requests for information may be used for demographics analysis or for communications purposes.
      1. Upon review and approval of an alumni communication, mailing list files may be provided.
      2. Email addresses will not be provided to requestors. All email communications will be sent through the Alumni Association’s centralized email utility and will be scheduled and distributed to approved audience.
      3. Phone numbers may be provided upon approval and receipt of signed nondisclosure agreement.
      4. Individual information on alumni classmates will not be released. The alumni team will either reach out to the classmate on your behalf or you may look up if that classmate has made their contact information available to the public in the Alumni Directory.
   3. Estimated Timing:
      All requests for information release or communication to alumni should be submitted at least ten business days prior to the requested date. Delivery timeline will be provided to the requestor once the communication has been approved.
   4. Copyright and Trademarks:
      Clemson University and Alumni Association logos, names, trademarks and service marks are property of the Clemson Alumni Association or Clemson University. Display or use of these marks requires prior written permission by these entities. The Alumni Association respects the intellectual property of others and ask that our users to do the same. Please review the University’s full copyright policy at https://www.clemson.edu/administration/ogc/selected-policies/copyright.html.
   5. Specific Constituency Groups:
      1. EU Residents
         Clemson University and the Clemson Alumni Association are committed to abiding by the standards in the General Data Protection Regulation (GDPR). As an organization, we request the consent of residents residing in the European Union (EU) to receive emails, postal mail or phone calls from Clemson University. To learn more about Clemson University’s GDPR policy, please visit: https://ccit.clemson.edu/gdpr/. For those living within the EU who would like to receive communications from Clemson University, they must complete the form located at https://cualumni.clemson.edu/eu-consent to provide consent to receive communications.
      2. Athletic and Academic Donors
         Constituents who are IPTAY-only donors may not be communicated with by Development and Alumni Relations except for joint IPTAY and Alumni events or with approval by the IPTAY Marketing and Communications team. Constituents who are academic donors may not be communicated with by IPTAY unless they are IPTAY members or with approval by the Alumni Association.
      3. Children
         Constituents under the age of 18 with identified birthdates in the database will be tagged with appropriate solicit code to not contact with the exception of IPTAY Tiger Cub Communications.
      4. Students
         Enrolled students may not be communicated with or solicited with the exception of student-focused development events (Give Day, Legacy Day, and Week of Gratitude), scholarship recipients through the approval of the Financial Aid Office, messages from University officials, University college communications and IPTAY Collegiate Club member communications or with approval by the Alumni Association. Communications regarding Ring Purchases, Ring Ceremony, Senior Week, Clemson Club Summer Send Offs, Senior Class Gift, and $2 Bill Distribution at Graduation will go through the Office of Institutional Research to verify student credit hours and acceptance.
      5. University Leaders and Groups
         Committees in the fundraising database (CADENCE) which include high-priority groups and university leadership may not be communicated with unless approved by the Alumni Association.
   6. Appended Lists:
      Appended lists can be submitted in the effort to expand the email communication reach if the lists abide by the following guidelines:
      1. All appended lists submitted through the information request form for email distribution will be reviewed and approved by the Alumni Association and University Relations. The justification on the request form must include the purpose of the communication, the reason these individuals must be included in this distribution and follow the remaining guidelines listed in the bullets below.
      2. The list must not include clemson.edu email addresses as those audiences are already included in the fundraising database (CADENCE) and should be identified with their constituent ID. Please work with the Clemson Alumni Association to identify those individuals who are affiliated with the university for these communications.
      3. The party submitting the list has consent from each individual on the list to receive email from Clemson University and its approved colleges, departments, units, clubs, groups and affiliates.
   7. Receiving Communications:
      All individuals who have attended and graduated from Clemson University and those who update their contact information within the fundraising database (CADENCE) through email, a phone call or through the Contact Update Form are providing consent to receive communications from Clemson University and its approved affiliates. If an individual does not wish to receive email communications from these entities, they must contact the university through email or a phone call to a development or alumni staff member or select “Opt Out of Email” in any email communication they receive in their email inbox. Opting Out of University Email does not opt an individual out of IPTAY communications. If an individual wishes to receive no communication from the university including direct mail, solicitations, Clemson World magazine and email communications, they must send an email to cualumni@clemson.edu, call 864-656-2347, or contact a development or alumni staff member to formally request the change and their record will be marked appropriately.
   8. Policy Violation:
      Users that violate this policy will have their access to constituent information and communication with constituents suspended either temporarily or permanently and the matter will be turned over to the University.

Approval Date: April 2020 – Approved by Executive Leadership of the Data Governance Council

Q: What about my Clemson Club or Special Interest Group will CAA share on their social media pages?
A: CAA social marketing will only share content on the official CAA social media pages if they meet the following criteria:

• Events that exhibit a strong relationship with/support the Clemson Alumni Association
• Content that exhibits a strong relationship with/supports the Clemson Alumni Association
• Fundraisers that exhibit a strong relationship with/support the Clemson Alumni Association If the content does not meet this criteria, Clemson Clubs and Special Interest Groups are encouraged to tag alumni pages in their posts about their relevant content however caution and professional discussion is expected.

For more information visit https://alumni.clemson.edu/clemson-alumni-association-social-media-promotion-policy/.

We are happy to assist university approved entities in getting out emails to their club alumni base. According to University policy and Can Spam Act laws, we are not allowed to provide you with alumni email addresses; however, we are happy to send your information on your behalf.

We will distribute it through our email system utilizing the university’s alumni database – which includes all alumni who live within the designated zip codes for your club. This will mean that our emails will reach a broader audience than your current list. We can send text emails as well as HTML emails. We just need for you to provide the text or the HTML code.

Why does this benefit you:

1. Alumni typically update their contact information with the university or with the alumni association on a daily basis so we most likely have more up-to-date information.
2. We manage opt-in and opt-out requests per Can Spam Act laws. It is required that in every email sent from any entity (in this case the university, clubs and any college or department) offer an opportunity to opt-out of emails from that entity – Clemson University. We have the code in all emails sent through our system to handle this request automatically.
3. IF SOMEONE SENDS AN EMAIL TO THOSE INDIVIDUALS who have requested to opt-out – even though it is not coming from the university email system, but represents the university (I.e. Your email account or anyone in your club) – the university is then liable for all fines associated with not honoring their request which can be up to $50,120.00.
4. Since university communications policies state this is not allowed, those who send the email may be liable for the fines.

University policies state that all communications to alumni must adhere to the following policy:

Clemson University Information Policy

Clemson University maintains information containing biographical, academic, demographic and gift information on alumni, donors and friends. This information exists exclusively to support the work of Clemson University and to assist the University community in transacting business related to Clemson University programs. Much of this information is protected under various state and federal laws and may not be used in violation of those laws or without an individual’s consent. The Clemson Alumni Association seeks to provide assistance for programs, communications, and events, which bring together Clemson alumni, donors, and friends. In order to provide the best possible service to those with legitimate needs for such information, and at the same time maintain the confidentiality of the information entrusted to us by our alumni, donors, and friends we ask that you submit your request for contact information, including mailing lists or demographic information, via this online form. Email addresses will not be released, but you may submit a request for an email distribution via this form as well. Thank you in advance for your partnership. If at any time you have questions about this policy, please contact Clemson Alumni Association, 864-656-2345 or info@alumni.clemson.edu.

To request an email, please follow this process: 

1. In order to process your request, please begin by setting up a login and password with us at https://cualumni.clemson.edu/SSLPage.aspx?pid=779&srcid=779. You will only have to do this once and then you can log straight into the system each time you have an email. Emails can be sent within 24-48 hours as long as there is no university email scheduled during that time which would cause overlap in audiences and cause an influx of Clemson email into personal email inboxes.
2. Once you have set up your account, log in and go to https://alumni.clemson.edu/new-information-request-forms/ (you can also find this on www.clemson.edu/alumni and hovering over “resources” in the upper right corner and a drop down will appear where you will select “Email Distribution Request” from the first column   – about 6 down)
3. On this page, you will select “Clemson Club.” You will then have to accept our email distribution policy. Once accepted, you will be taken into a form where you will provide us with all of the information we will need to process your request. If you are creating a text email, you will include the text and preferred subject line. If you are creating an HTML version, you will indicate that in the fields and then send your HTML code to dmorg@clemson.edu. Your code must be prepared for email use and not web page use.
4. Your email content must be reviewed and approved before being sent, so please be sure to send it in plenty of time prior to your preferred send date either via the form or to dmorg@clemson.edu.
5. You will receive a confirmation email and should expect that your request will be completed within 2 days of the request. The only reasons there will be any further delay will be a high volume of email requests on your preferred send day, holiday closing or inclement weather closings. In many cases, you can expect that your email will be sent within 24 hours of receipt but please do not count on this being the case and ensure that you provide us plenty of time to process and account for any of the potential issues previously mentioned.

If you have any questions, please feel free to contact Dana Morgan at dmorg@clemson.edu or at 864-656-5669.

Thank you for your assistance and we look forward to working with you. Go Tigers!

The demand by Clemson University students, alumni and friends for products depicting a University trademark, logo or symbol has reached new heights. Almost 550 manufacturers are licensed today for commercial use of the marks.

As a result, Clemson University manages a licensing program to ensure that the public properly identifies and associates University logos on products bearing the institutional marks.

The Clemson University licensing program is designed to protect the integrity and ensure the proper use of the University name and logos. In order to administer the program, Clemson has established formal licensing procedures that will allow the institution to benefit from the commercial use of both the registered names and symbols.

The Clemson University licensing program is also designed to establish a cooperative relationship with licensees to assist in developing a marketplace demand for “Officially Licensed Clemson Products.” The marketing strategy drives the consumer to purchase products that directly support the institution. The end result is a mutually beneficial partnership.

By using the Clemson Brand alone or in a design created by the university, yourself or someone you have acquired to create content or branding, you agree to using an approved vendor to produce your items and/or to submit the design for licensing approval understanding fees may be associated with licensing.

In addition, you agree to accept and make any changes to a design requested by the university and/or alumni association.