Clemson Alumni Association Social Media Promotion Policy

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The Clemson Alumni Association prides itself on enhancing the lifelong Clemson experience by serving, involving, informing, and engaging our alumni, current and future students, and friends of the University. Our social media accounts have been implemented to achieve these goals. Promoting content that exhibits a strong relationship with the Alumni Association is just one of the many ways we attempt to fulfill our mission. Therefore, the Alumni Association is open to promoting certain events and material that are not hosted solely by the Clemson Alumni Association, but by officially approved extensions of the Alumni Association.

Below are the approved guidelines for content that will, and will not be promoted by the Alumni Association on the official Alumni social media websites. The criteria for content that will be considered for promotion is also included.

Content that will be promoted by the Clemson Alumni Association

  • Events that exhibit a strong relationship with/support the Clemson Alumni Association
  • Content that exhibits a strong relationship with/supports the Clemson Alumni Association
  • Fundraisers that exhibit a strong relationship with/support the Clemson Alumni Association

Definition of content that has a strong relationship with the Clemson Alumni Association:

  • The content is sponsored by the Clemson Alumni Association
  • The content is sponsored by the University
  • The content benefits the Clemson Alumni Association, alumni, and students 
  • The Content contributes to the mission of the Clemson Alumni Association
  • If the content is an event:
    • The majority of those who organize/host the event are alumni
    • The majority of those participating are alumni/students
    • The event benefits a large number of alumni (i.e. Southeast region)
    • Proceeds of the event benefit Clemson University, the Alumni Association, the university campaign and/or an officially charted entity of the Alumni Association
  • The content targets the Clemson Alumni Association’s preferred audiences
  • The content networks current students/young alumni with older/current alumni
  • The content provides alumni with opportunities to give back to Clemson University
  • The content that is deemed to be a feature story by our discretion

Club and Group Network Initiatives and Student Clubs and Organizations

  • The Alumni Association will not post content promoting initiatives by Clemson Clubs and Special Interest Groups due to the vast number of entities that fall within this categorization unless the event impacts a large number of alumni within and outside of their club geographic boundaries. However, clubs and groups are encouraged to tag Alumni Association social media accounts in posting their events.
  • In the same vein, the Alumni Association will not promote the initiatives of the various student groups and organizations on campus but will promote initiatives produced by Student Affairs. However, student groups and organizations are encouraged to tag Alumni Association social media accounts in posting their events.

Content that will not be promoted by the Clemson Alumni Association

  • Selling of any goods or services that are not sold specifically by the Alumni Association or its contractual partners
  • Does not have a strong/contractual relationship with the Clemson Alumni Association
  • Content that involves:
    • Illegal activity
    • Hate speech
    • Harassment
    • Minors
    • Sex/nudity
    • Shock value
  • Events that are:
    • Unsafe
    • Deceptive/misleading
    • Not compatible with the missions and values of the Clemson Alumni Association
  • Political campaigns
  • Spam
  • Content that is asking to share a post for a contest
  • Content that involves court cases

Guidelines for Club and Group Social Media Managers

  • Clubs and Groups should only post content that is respectful to and in no way harmful towards Clemson University and the Clemson Alumni Association.
  • Each club and group are official entities of the university and the association and should maintain that their content is a reflection of both.
  • Clubs and groups are encouraged to collaborate with each other or entities that support their initiatives and events through their social media content.
    • Clubs and groups have discretion as to who they choose to collaborate with on content, however they must never collaborate with a competitor of an official university or alumni association corporate partner.
    • Using good judgement is expected of all clubs and groups in posting social content and in no way should those managing the accounts feel pressured to collaborate with an entity who chooses to connect their content to their accounts.
    • It is at the discretion of the social media manager to decide who they feel are appropriate to collaborate with based on the guidelines above.
    • If a social media manager feels an entity is not appropriate, does not add value to the mission of the club or group, and/or holds different values than Clemson University and the Clemson Alumni Association, they should feel empowered to remove the collaboration or tag and inform the entity that they prefer they not be tagged or asked to collaborate in future posts.